Lypo - Privacy Policy

1. Introduction

This Privacy Policy explains how Lypo ("we", "us", or "our") handles your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As a personal style assistant app focused on wardrobe management and outfit planning, we are committed to protecting your privacy and ensuring the security of your personal data.

Unlike many mobile applications, Lypo is designed with privacy as a core principle, utilizing only local storage on your device. This means no personal data is ever transmitted to our servers or shared with third parties. This Privacy Policy applies to all users of the Lypo app in the United Kingdom and worldwide.

2. Definitions and Interpretation

2.1 Key Definitions

• Personal Data: Any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• Local Storage: Data storage that resides directly on the mobile device you use to access the App, rather than on external servers or in the cloud.
• Processing: Any operation or set of operations performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
• Data Subject: Any living individual who uses the App and is the subject of Personal Data.

3. Information We Do Not Collect

It is important to understand what information we do not collect or process:

• We do not collect any personally identifiable information (name, email address, phone number, etc.)
• We do not require account creation or login credentials
• We do not collect location data
• We do not collect usage analytics or app interaction data
• We do not collect device information (device ID, IP address, operating system version, etc.)
• We do not collect browsing history or search queries
• We do not use cookies or similar tracking technologies

4. Information Stored Locally on Your Device

4.1 User-Generated Content

The only data processed by the App is stored locally on your device and includes:

• Photos of clothing items you upload to create your digital wardrobe
• Category information for clothing items (tops, bottoms, dresses, shoes, accessories)
• Your body measurements (if voluntarily provided) used for outfit recommendations
• Your style preferences and occasion settings for personalized recommendations
• Custom outfit combinations you create and save
• Favorite outfit combinations you choose to save

4.2 AI-Generated Data

Any outfit recommendations generated by the AI are created and stored locally on your device only. This AI processing occurs entirely on your device without any data transmission to external servers.

4.3 Storage and Security

All locally stored data is protected by the security measures of your device's operating system. We recommend that you:

• Use a passcode, biometric authentication, or other security features to protect your device
• Regularly back up your device data to prevent loss of your wardrobe information
• Keep your device's operating system updated with the latest security patches

We do not have access to or control over the security measures of your device, and we shall not be liable for unauthorized access to your device or the data stored thereon.

5. Legal Basis for Processing

Under UK GDPR, the legal basis for processing your personal data (which occurs entirely on your device) is:

• Consent: You provide explicit consent to process your data locally on your device for the sole purpose of providing the App's core functionality
• Legitimate Interests: The processing is necessary for our legitimate interests in providing a functional, secure, and user-friendly app, without overriding your fundamental rights and freedoms

You may withdraw your consent at any time by uninstalling the App from your device, which will cease all processing of your data by the App.

6. Data Subject Rights

Under UK data protection laws, you have the following rights regarding your personal data stored in the App:

6.1 Right to Access

You have the right to access all personal data stored in the App at any time by opening the App and viewing your wardrobe and outfit information.

6.2 Right to Rectification

You may correct or update any inaccurate or incomplete personal data at any time through the App's interface (e.g., editing clothing item categories, updating body measurements).

6.3 Right to Erasure ("Right to be Forgotten")

You may delete any or all of your personal data at any time by:

• Deleting individual clothing items or outfits through the App interface
• Clearing the App's local data through your device's settings
• Uninstalling the App from your device, which will remove all locally stored data associated with the App

6.4 Right to Data Portability

You may export your data from the App (where supported by the App's functionality) to maintain a copy of your wardrobe information for your own use.

6.5 Right to Restriction of Processing

You may restrict processing at any time by ceasing to use the App's features that process your personal data, or by placing your device in airplane mode to ensure no data transmission (though the App does not transmit data in any case).

6.6 Right to Object

You may object to the processing of your personal data at any time by uninstalling the App.

7. Data Retention

Your personal data is retained on your device for as long as you choose to keep the App installed and the data stored within it. We do not retain any of your data on external servers or after you uninstall the App. The retention period is entirely within your control, and you may delete your data at any time as outlined in Section 6.3.

8. Third-Party Disclosure

We do not share, sell, rent, or otherwise disclose your personal data to any third parties for any purpose. This includes:

• No sharing with advertising networks or marketing companies
• No sharing with analytics providers
• No sharing with cloud storage providers
• No sharing with social media platforms
• No disclosure to law enforcement except as required by applicable UK law (in which case we would have no data to disclose as all data is stored locally on your device)

9. Children's Privacy

The App is not intended for use by children under the age of 13. We do not knowingly collect any personal data from children under 13. If we become aware that a child under 13 has used the App and stored personal data on their device, we recommend that a parent or guardian review and manage that data as appropriate. Parents and guardians are encouraged to monitor their children's use of mobile applications and devices.

10. International Data Transfers

Since all data processing occurs locally on your device and no data is transmitted outside of your device, there are no international data transfers of your personal data. This means your data is not subject to the data protection laws of any country other than the United Kingdom (or the country where your device is physically located).

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the App and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Any changes to this Privacy Policy will not affect the local storage nature of the App, and we will never implement features that collect or transmit your personal data without your explicit, informed consent.

12. Data Protection Officer

For questions regarding this Privacy Policy or your data protection rights under UK law, please contact our Data Protection Officer at: dressknit1524@outlook.com

We commit to responding to all privacy-related inquiries within 14 business days of receipt, in accordance with UK GDPR requirements.

13. Complaints

If you have a complaint about how your personal data is processed by the App, please first contact us at the email address provided above. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator. You can contact the ICO via:

• Website: https://ico.org.uk
• Phone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

14. Contact Information

For any questions or concerns about this Privacy Policy, data protection, or the App's privacy practices, please contact us at:

Email: dressknit1524@outlook.com

We are committed to protecting your privacy and will address any concerns you may have regarding the App's handling of your personal data.